Cherry Blossom. How a London Spring Morning Became a Swimsuit

Cherry Blossom.  How a London Spring Morning Became a Swimsuit

One spring day in London, while making my way to a destination, I came across a magnificent cherry tree in full bloom.

I stopped. I couldn't help it.

The sight of those blossoms took me straight back to childhood to climbing trees, picking cherries, the sticky sweetness of them. For a moment, standing on a London street, I was somewhere else entirely. 

Caught up in the memory, I took out my camera and started photographing the blossoms. Close up. The soft pink petals. The light filtering through. I wanted to hold onto that feeling somehow.

Later, looking back at the images, something clicked. These photographs were too alive to sit in a folder. The colour, the detail, the emotion they carried they deserved to be worn.

And that is how the Cherry Blossom collection was born.

The same photograph now lives on our Cherry Blossom Swimsuit and our Cherry Blossom Racerback Tank Top  printed all over, seamless, painterly. Not a pattern. Not a stock image. A real moment, made wearable.

That's what Devoted to Mary is about. Art that started somewhere real.